Pollution Souvenir
Adman 2019 // Silver
ROLE: Art Director
Thailand is a top global tourist destination, but it has recently entered a severe pollution crisis, especially in Chiang Mai, Thailand’s second largest city and the north’s main tourist hub. To call attention to the problem, a dirty ‘souvenir’ has been created.
Just like Switzerland sells fresh air in a can, small local businesses at the heart of Chiang Mai’s tourist district got together to create the ‘Pollution Souvenir’ – canned air with a label indicating the levels of PM2.5 pollutants collected each day. Both an apology and a call for help for a city that is often ranked within the world’s most polluted cities.
The souvenir also asked visitor to pledge on social media to come back when the air is clean again.