Thailand is #2 in the world in cases of domestic violence against women, but communication effort rarely caption the attention of the perpetrators themselves – husbands and partners. 

On International Day for the Elimination of Violence Against Women, people around the country show support on social media, generating 10 million THB in free public relations value. After the activation, 25 more abuse victims who hid in fear and shame finally broke their silence to seek justice with the foundation.